Outsourcing is the best way to grow your online business. Your biggest focus needs to be on marketing and building relationships, so you have to release some of the everyday tasks you do in order to advance your business.
Here are my top 10 tips for outsourcing:
1. Ask Yourself: Is This Worth My Time?
The easiest way to do this is think: Can this be done for $5 or $500? Outsource the $5 or cheap tasks that take up a lot of time, and consider doing the more expensive tasks yourself, but read on for tip 2.
2. Outsource Expert Jobs
If you need your house rewired you don’t go out and learn to be an electrician, instead, you naturally call an electrician. An online business is no different. You don’t need to learn everything about technology, SEO, graphic design, website design and so on. Get someone qualified to do the work and you will save time and money in the long run.
3. Outsource Repetitive Tasks
As a small online business you probably do a lot of repetitive tasks that take up a huge amount of your time. You need to create a system for completing these tasks and then you can pass that system onto outsourcers.
4. Start Very Small
When outsourcing, always start your outsourcers with a small inexpensive task. If they complete it to your satisfaction, then build them up to slightly bigger tasks.
5. Hire Local And Overseas
Outsourcing is a great example of you get what you pay for. If you need an expert then you should pay for one. You probably won’t get an expert for $3 per hour. Overseas outsourcing is a great way to build a business, and you can grow an experienced team over time. However if you need a specialist job done quickly you might consider using a local expert.
6. Use Automation Software
Don’t just think of outsourcing as hiring other people. There is plenty of software available to automate article submission, SEO, Social media and much more. However, you could also outsource the use of the software to further increase your time leverage.
7. Create Videos
Videos are a great way to get your message across, especially for tasks that involve how to tasks, like using software, submitting articles and SEO.
8. Use Outsourcing Websites
If you want to get a job done quickly, check out outsourcing or freelance websites like odesk, elancer and getafreelancer. They have hundreds of people on their books who are experts in all areas of online businesses.
9. Don’t Be Afraid To Drop Them
One of the biggest mistakes you can make when outsourcing is to hold on to people who are not performing. You’re running a business so you need people who perform. Outsourcing is a competitive business, so it’s an outsourcer’s responsibility to remain competitive.
10. Experience Can Be Learned
It is possible to build up a great team of outsourcers from little to no experience. You will need to spend a lot of time training people initially; however the investment in time can be worth while. If you follow this route however, keep in mind the other 9 tips above!
As you can see outsourcing is a great way to leverage your time. But don’t fall into the trap of it taking more time than it’s worth. Start out by using these tips, and gradually build your team of outsourcers. Your time is your most valuable asset!